This Wellesley home has been on the market for 235 days. Here are some facts:
- Style: Split Level
- Square Feet: 1289
- Lot Size: ½ Acre
- Current List Price: $675,000 (clue!)
In the town of Wellesley, where Colonials reign supreme, a 1966 split level is fighting an uphill battle. But short of knocking it down, this detriment cannot be overcome.
It’s well maintained and nicely renovated inside. It’s got a very nice large lot and while not in the most in-demand location, offers easy access to all major roadways.
So what’s wrong with this listing? I am going to focus on three key issues:
Here’s your first and major clue- the $100,000 price reduction since it was originally listed. This tells us that the broker knew it was WAY overpriced but took the listing anyway (a way too common practice).
Second big clue- listed by a broker who brags about all her multi-million dollar listings. I am willing to bet that there is a good chance that she showed up for the listing appointment and hasn’t been back to the property since. This property also suffers from a lack of marketing and personal attention from the broker.
Third: lack of in-demand amenities relative to the price: small for a young and growing family (under 1300 SF), no central AC, oil heat, one-car garage etc.
Whew- a challenge for any agent, don’t you agree? What would you do? How do we transform this Wellesley home from an unwanted albatross into a desirable swan?
I have a few strategies- and will share them with you in my next post.