At the end of this post, I asked you how you would market this property for sale (on the market at that time for 235 days- now 240).
Here are a couple of my strategies (of course, the 10+ other strategies I utilize are reserved for my clients).
Strategy #1- To quote the consummate thespian Charlie Sheen- “Duh!”.
But wait- not so fast. The biggest disservice a Realtor can do to a seller is to allow the property to go on the market at an unrealistic listing price. A house for sale has a “shelf life” of about three weeks where it will get the most interest and showings. After that honeymoon period, buyers are fully educated about every house in that price range. And, they quickly cross any house that is over-priced off their short list.
This property has already had a $100,000 price reduction. And at its current list price, has at least another $51,000 to go (in my humble yet experienced opinion).
Priced correctly from the get-go, the sellers would have already cashed a sizable check and happily moved forward with their lives.
Strategy #2- Promote everything that surrounds the property.
Living in Wellesley is as much about lifestyle as it is location. Isn’t that a huge part of why you chose to live here?
Your neighborhood, schools, community, culture, local amenities and proximity to Boston all contribute to the “Wellesley Lifestyle”. Properly marketed, a buyer will overlook a few warts on a property in exchange for the opportunity to make Wellesley their home.
Strategy #3- A properly planned and executed initial multi-media marketing blitz.
Strategies #1 and #2 are important, but when properties for sale are plentiful and buyers more scarce, the right marketing plan makes all the difference.
Fancy offices, glossy “I’m #1 magazine ads, and an agent driving around in a Bentley might make a seller feel good, but is doesn’t sell properties.
A comprehensive online and offline marketing campaign does. And sadly, most Wellesley Realtors don’t understand how to do that.
Want to know more? Call me at (781) 237-1212. We’ll set up a personal meeting and I’ll tell you more about how to get your home sold.