How to Market a Home in Wellesley |
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Agent Or Agency
When it's time to sell your Wellesley home, you have multiple options. You see a company with lots of "For Sale" signs around Wellesley and think that's what I should do. But, is a company with dozens of listing going to give you the personal attention you need and expect? Continue Reading |
Give Me A Reason
Selling a Wellesley home is the time that we proudly put our best foot forward and present the evidence. We know a good thing. Now, let's make sure that they know. Continue Reading |
Investing
More money has been made in real estate than in all other forms of investing combined. In all countries, for all time, it has been, it is and it always will be the rich people who own the real estate. Continue Reading |
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Misdirected Marketing
In many listing presentations, you will hear competing agents describe their strategies to locate that one perfect buyer for your home. Continue Reading |
The Worst Thing
You put your distinctive Wellesley home on the market for a reason; you want the house sold in a timely fashion. Continue Reading |
Value, Value, Value
You are a sophisticated consumer who understands quality. You are a financially savvy consumer who understands value. Continue Reading |
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Negotiating
The real "business" of preserving and enhancing your Wellesley home equity begins after an offer is made. Continue Reading |
Pricing
Pricing a luxury home in Wellesley is both a science and an art. The science of home valuation involves gathering all relevant past and present comparable sales data to determine a reasonable price that will attract a pool of qualified prospects. Continue Reading |
Open Houses
A Wellesley listing agent advertises an open house. The chances of a prospective buyer who is ready, willing and qualified to buy a seven figure home in Wellesley seeing that ad are so infinitesimal as to be non-existent. It rarely if ever happens. Continue Reading |