Misdirected Marketing Hello, I’m Bill FitzPatrick, President of Wellesley Real Estate. In many listing presentations, you will hear agents describe how they will "find the perfect buyer" for your condominium. It’s a compelling idea, and it sounds intuitively correct. But in the luxury market, this approach is often misdirected. The reality is that most buyers for high-end properties do not come directly from the listing agent. Historically, fewer than ten percent of luxury buyers are personally procured by the listing agent. The vast majority arrive through a cooperating agent or a relocation advisor who already represents a qualified client. This is why my approach is centered on collaboration rather than self-promotion. Your buyer may come from Wellesley — but they may just as easily come from Weston, Dover, Newton, Boston, New York, or London. The work, therefore, is not to search for "one perfect buyer," but to place your residence thoughtfully within the small circle of trusted agents who influence high-end buyer movement. My role is to ensure that your condominium is positioned correctly, shared discreetly, and presented with clarity to the people who are most likely to have the right client. This includes ongoing communication with cooperating agents, private outreach to relocation networks, careful study of comparable offerings, and consistent refinement of our strategy as the market shifts. This is not work that is delegated. This is the core of what I do. Quietly, consistently, and with purpose. As your representative, I remain engaged throughout the entire process — advising you with relevant market information, previewing competing properties, and ensuring that momentum is maintained. The goal is not simply activity, but meaningful activity that results in the strongest possible offers on terms that align with your goals. If you would like to discuss how your condominium fits into the current market or how a collaborative approach could best serve you, I would welcome a confidential, no-pressure conversation. Call or text: 508-420-1800 Email me at Bill FitzPatrick Wellesley Real Estate A considered approach to condominium sales. Misdirected Marketing | What's The Worst That Can Happen? | Give Me a Reason | Marketing a Luxury Condominium Pricing a Luxury Condominium | A Thoughtful Approach to Marketing Your Luxury Condominium | Investing | Value, Value, Value | Agent or Agency  |
